WHAT DO YOU NEED TO RIDE? Maybe a voucher for 500€ for the BikeHotels Südtirol?

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That’s what you might call a worthwhile theft! This time there wasn’t only one lucky thief, in this case, the entire cycling community profited! Ambitious club cyclist Jim McFarlane joined a triathlon team while living in Australia. After all of his gear was stolen at a cycling event, he searched for new, good quality cycling equipment - unfortunately there was none to be found. Disillusioned, McFarlane returned from Down Under to his native Scotland and began producing his own cycling clothing in 1993.

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