Fuji Bikes Brand Shop

Facts to know about Fuji Bikes

Fuji Bikes was founded in 1889 in Japan by Okazaki Kyujiro. In the beginning Nichibei Fuji imported bikes from England and the USA to Japan. Not even the company name hinted at the fact that Fuji would one day become the most popular bicycle brand in Japan, Nichibei Shokai translates to "Japanese-American Trading Company" and mentions neither bikes nor production of any kind. Just a few years later Fuji began experimenting with its own designs, in the 1930s it was ready to initiate and establish the first stage cycling race from Osaka and Tokyo, and outfit the winning team with Fuji bicycles, which helped the brand to a huge boost in popularity. Starting in 1919, sales were expanded to other Asian countries, in Japan Fuji was the most popular bicycle brand of the 1920s. In the 1950s, the bikes were imported to the U.S., and in 1971 Fuji America was formed to permanently establish the brand on the American market.

A pioneer in team sponsorship

Fuji Bikes soon began bringing together engineers, mechanics and sponsored professional athletes to develop bicycles of the highest technical level that have what it takes to celebrate success on the race tracks. The link between racing cyclists and the brand was particularly close in the 1960s and 1970s, when Fuji's chief designer, Shoichiro Sugihara, not only designed the bikes for Japan's Olympic team, he was also the team's head coach.

Feels like Fuji

Whether on the road, on the mountain or on the trail - Fuji motto proved that it has made it its business to build outstanding bikes that are fun for their riders and offer an incomparable riding experience. In the 70s, Fuji was not only the first bike manufacturer to mass produce a 12-speed bike, it was also one of the first customers for Shimano's legendary Dura Ace groupset. In the 1980s, the brand was one of the first to develop touring bikes, it also introduced one of the first frames made of titanium.

Fuji bicycles

Starting in the 90s, the company’s history became a little bumpy, and had to face financial difficulties and takeovers, what has remained is that Fuji builds high-quality bikes for reasonable prices. In our Fuji Bikes brand store, you will find high-quality gravel bikes and road bikes that will pave the way to your next adventure. Whether you want to ride a nice, longish tour with or without luggage or get your workout on an ambitious round through the countryside, Jari and Touring are the perfect companions for all your bike plans.

Fuji Bikes Jari - a versatile gravel bike

Fuji's Jari is a classic gravel bike with a huge range of uses. From loose dirt roads to technically challenging trails, it is your perfect companion for exciting adventures in the saddle. Fuji’s Jari has been set up to meet anything gravel biking will put in front of you, it is perfect for bikepacking or long distance journeys. Lots of eyelets allow for easy mounting of bikepacking accessories and thus extend the possibile plans you might have for yourself and your Fuji gravel bike.

Fuji Bikes Touring - the perfect touring bike

If you like to take it a little easier, Fuji’s Touring bike might be just the right choice for you. Of course, you can go and explore the backcountry with this touring bike, however it is not made for too demanding trails and technical surfaces. Fuji’s Touring is all ready and equipped for long rides and nice tours, it has not only a rack and a lighting system including a hub dynamo, its mudguards make sure that you do not get all wet and dirty in less-than-perfect weather. Fuji’s touring bikes are great for you if you want to buy a drop bar bike for long and leisurely tours or longer bike trips.