Privacy Policy according to GDPR
The protection of your privacy when using our website is especially important to us. Therefore, we inform you below about the collection of anonymous and personal data.
Provider / Responsible party in terms of data protection
This website is a service of the company
hoco online gmbh
Edisonstraße 63
Building E, 1st floor
12459 Berlin
Managing Director: Daniela Thinius
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
Email: support@bike-mailorder.com
registered in the commercial register of the Charlottenburg district court
under HRB 175642B
Data Protection Officer
ecolaw.de Company for Data Security & Data Protection mbH
represented by the Managing Director, Mr. Florian König
Roseggerstraße 1, D-38440 Wolfsburg
Tel. +49 5361 2729-293
Fax +49 5361 2729-296
Data Protection (a) ecolaw.de
www.ecolaw.de
registered in the commercial register of the Braunschweig district court under HRB 203444
Responsible Supervisory Authority
The Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin, Tel.: +49 30 13889-0, Fax: +49 30 2155050, Email: mailbox@datenschutz-berlin.de
Fundamentals
Your personal data (e.g., salutation, name, address, email address, telephone number, bank details, credit card number) will be stored and processed by us in compliance with the relevant statutory data protection regulations, in particular the REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data, on the free movement of such data, and repealing Directive 95/46/EC (the General Data Protection Regulation - GDPR), the Federal Data Protection Act (BDSG), and other data-related laws [e.g., the Telemedia Act (TMG)].
According to the GDPR and other regulations, data processing and use are only permissible if the GDPR or another legal provision expressly permits it or if the data subject consents (prohibition with reservation of permission). According to these legal bases, data processing and use are particularly permissible only if
a) the data subject has given consent to the processing of personal data concerning them for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures carried out at the request of the data subject;
c) processing is necessary for compliance with a legal obligation to which the controller is subject;
d) processing is necessary to protect the vital interests of the data subject or another natural person;
e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, especially where the data subject is a child.
Accordingly, we use and process your personal data only within the permissible scope of contract execution or if you have informed consent.
We generally do not pass on your personal data, including your address and email address, to third parties. Exceptions to this are our service partners who require the transmission of data to process the contractual relationship or if we have expressly pointed this out. In these cases, the scope of the transmitted data is always limited to the necessary minimum.
Anonymous Data Collection
You can generally visit our website without telling us who you are. We only learn the name of your Internet Service Provider, the website from which you visit us, and the pages of our website that you visit. This information is evaluated only for statistical purposes. As an individual user, you remain anonymous, and your personal data is not combined unless you have expressly consented to it or one of the following cases applies.
Collection of personal data when visiting our website and using our services in general
Personal data is generally only collected by us if you voluntarily and independently provide it to us. This can occur, for example, when placing an order or for the execution of a contract, a survey, or when registering for services that require registration with personal data (e.g., for orders, special promotions, competitions, newsletter distribution, etc.). In such cases, we generally only collect the data that we are legally authorized to collect and that is essential for fulfilling the services you desire (e.g., for order processes, typically your name, address, phone number, and email address, for newsletter registration, for example, only your email address). When we collect personal data from you (e.g., via a contact or order form), you only need to provide the necessary data. The mandatory data fields are marked with an "asterisk." Any additional data you provide is purely voluntary and does not have to be disclosed by you. If you still provide this information, you consent to us storing and processing this data for the specified purpose; in some cases, we also request your explicit consent for data protection purposes that require explicit consent, which you can voluntarily give, is not subject to any further conditions, and can be revoked at any time for the future.
For the highest possible security of your data, it is transmitted in encrypted form via SSL encryption. This is to prevent misuse of the data by third parties. Your data is stored and processed only on servers within the European Union. A transfer to third countries does not generally take place unless we are legally authorized and/or obliged to do so, or you have expressly consented to this in advance. However, these cases are clearly marked.
Data processing for contract fulfillment
Purpose of processing
In the context of, for example, our ordering process, you provide us with your personal data. The mandatory information marked with an "asterisk" in this context is personal data required for concluding a contract with us. Of course, you are not obliged to provide your personal data. However, without providing the necessary data (in the case of an order, for example, your address), we cannot provide the service you desire (e.g., contract fulfillment). For some payment methods, we require the necessary payment data to forward it to a payment service provider commissioned by us. The processing of your data entered in the ordering process is therefore always for the purpose of fulfilling the contract.
Legal basis
The legal basis for this processing is Art. 6 para. 1 b) GDPR.
Recipient categories
Payment service providers, shipping service providers, possibly merchandise management systems, possibly suppliers (dropshipping).
Storage duration
We store the data required for contract processing until the expiration of the statutory warranty and, if applicable, contractual guarantee periods.
We retain the data required under commercial and tax law for the legally determined periods, regularly ten years (cf. § 257 HGB, § 147 AO).
We delete email addresses that we only receive for sending newsletters immediately as soon as you unsubscribe from the newsletter.
Data Protection Consent
By registering for our service newsletter registration, customer account registration, and orders, you consent to
• us collecting and processing your personal data, namely
Title, First name, Last name, Address, Country, Email
as well as
• IP address
• Browser
• Device
• Location (geographic features)
for the following purposes:
- Orders and order processing
- Shipping notifications
- Newsletter (marketing purposes)
- Postal dispatch
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. An overview of the cookies can be found, for example, here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=de. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event of IP anonymization being activated on this website, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You can prevent the storage of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link.http://tools.google.com/dlpage/gaoptout?hl=de
You can find Google's basic explanations on data protection for the Analytics service here https://www.google.com/analytics/learn/privacy.html?hl=de
Google Analytics Advertising Features
We use the advertising features of Google Analytics. In addition to the data collected through the standard implementation of Google Analytics, further data on accesses is collected in Google Analytics via Google cookies for advertising preferences and anonymous identifiers. These include in particular the following features:
• We use the following Google Analytics advertising features:
Remarketing with Google Analytics
Features for advertising reports
• We use the Google Analytics cookies or the Google Analytics cookies for advertising projects as follows:
For controlling advertising preferences
• You can disable the Google Analytics advertising features we use as follows:
If you do not want your website activities to be available for Google Analytics, you can install the browser add-on to disable Google Analytics. This prevents activity data from being shared with Google Analytics via the JavaScript executed on websites (ga.js, analytics.js, and dc.js). If you want to generally disable Google Analytics, you can control this through your browser settings. These settings depend on the browser you are using. Basic information on the options for disabling Google Analytics can be found here: https://tools.google.com/dlpage/gaoptout/
Incorporation of the Trusted Shops Trustbadge
To display our Trusted Shops seal of approval and any collected reviews, as well as to offer Trusted Shops products to buyers after an order, the Trusted Shops Trustbadge is integrated on this website.
This serves to protect our overriding legitimate interests in optimal marketing of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. The Trustbadge and the services promoted with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is called up, the web server automatically stores a so-called server log file, which contains, for example, your IP address, date and time of retrieval, transferred data volume, and the requesting provider (access data) and documents the retrieval. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your page visit.
Further personal data is only transmitted to Trusted Shops if you have consented to this, decide to use Trusted Shops products after completing an order, or have already registered for use. In this case, the contractual agreement between you and Trusted Shops applies.
Google Tag Manager
To recognize your user behavior, we use the so-called Google Tag Manager. The Google Tag Manager is a solution that allows marketers to manage website tags via an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect personal data. The tool triggers other tags that may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in effect for all tracking tags implemented with Google Tag Manager.
More detailed information is available here:https://www.google.com/intl/de/tagmanager/faq.html
Adwords Conversion Pixel
To recognize your user behavior, we use the so-called Adwords Conversion Pixel. Conversion tracking is a free tool that allows us to capture what happens after a user clicks on our ad. This could be, for example, the purchase of a product, signing up for a newsletter, a call to your company, or downloading your app. Your IP address may be transmitted to the respective service. More detailed information is available here: https://support.google.com/adwords/answer/1722022?hl=de&ref_topic=3119146
Facebook Conversion Pixel
To recognize your user behavior, we use the so-called "visitor action pixel". With conversion measurement, we can track across devices (including mobile phones, tablets, and desktop computers) what actions people take after seeing our Facebook ads. By creating a Facebook pixel and adding it to our pages where conversions are conducted (e.g., the purchase confirmation page), we can determine which people perform conversions due to our Facebook ads. The pixel continues to monitor the actions people take after clicking on our ads. We can determine on which device our customers saw the ad and on which devices they ultimately completed the conversion.
CONSENT for conversion measurement with the visitor action pixel from Facebook
With your consent, we use the "visitor action pixel" of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") within our internet presence. With this conversion tool, we can track your actions after you have seen or clicked on a Facebook advertisement. This serves to monitor and analyze the effectiveness of our Facebook advertisements for statistical purposes and market research. Although we can only recognize this data in anonymized form, this data is also stored and processed by Facebook. What exactly Facebook does with this data is not known to us, but it is assumed that Facebook can and will link this data to your Facebook account. This way, Facebook can use this information for advertising, market research, and the tailored design of Facebook pages. For this purpose, Facebook and its partners create usage, interest, and relationship profiles, e.g., to evaluate your use of our website concerning the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website, and to provide further services associated with the use of Facebook. For this purpose, cookies may also be stored on your PC. Please refer to Facebook's privacy notices for the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights and settings options for protecting your privacy. You can find Facebook's privacy policies for more information here. https://de-de.facebook.com/privacy/explanation
Use of Facebook and Google+ Plugins
Our website uses so-called social plugins ("plugins") of the social networks Facebook and Google+. These services are offered by the companies Facebook Inc. and Google Inc.
("providers"). Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
Google+ is operated by Google Inc., 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA ("Google").
An overview of the plugins and their appearance can be found here: http://developers.facebook.com/plugins bzw. https://developers.google.com/+/plugins
If you access a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Google or Facebook. The content of the plugin is transmitted directly from the respective provider to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile on the respective social network or are not currently logged in. This information (including your IP address) is transmitted directly from your browser to a server of the respective provider in the USA and stored there. If you are logged into one of the social networks, the providers can directly assign the visit to our website to your profile on Facebook or Google+. If you interact with the plugins, for example by pressing the "Like" button or the "+1" button, the corresponding information is also transmitted directly to a server of the providers and stored there. The information is also published in the social network and displayed to your contacts there. For the purpose and scope of data collection and further processing and use of the data by the providers, as well as your rights and setting options to protect your privacy, please refer to the data protection notices of the providers. Data protection notices of Facebook: http://www.facebook.com/policy.php Data protection notices of Google: http://www.google.com/intl/de/+/policy/+1button.html
If you do not want Google or Facebook to directly assign the data collected via our website to your profile in the respective social network, you must log out of the respective network before visiting our website.
You can also completely prevent the loading of the plugins with add-ons for your browser, e.g., with the script blocker "NoScript"(http://noscript.net/)
Web Analysis Tool
On this website, data is collected and stored using Piwik, a web analysis service provided by Adnymics, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and are evaluated to improve and tailor our offer to demand. Cookies may be used for this purpose. These are small text files that are stored locally on the computer of the site visitor and thus enable recognition upon a repeat visit to our website. The pseudonymized usage profiles are not combined with personal data about the bearer of the pseudonym without a separately granted, explicit consent of the person concerned. You can object to the data collection and storage for the purpose of web analysis at any time with effect for the future by sending an email to support@bike-mailorder.com.
Integration of Third-Party Services and Content
It may happen that within this online offer, content from third parties, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites, is integrated. This always requires that the providers of this content (hereinafter referred to as “Third-Party Providers”) perceive the IP address of the users. Without the IP address, they could not send the content to the respective user's browser. The IP address is therefore necessary for the presentation of this content. We strive to use only such content whose respective providers use the IP address solely for the delivery of the content. However, we have no influence if the third-party providers store the IP address, e.g., for statistical purposes. As far as we are aware, we inform the users about this.
Revocation of Your Consent
If you have given us consent under data protection law for certain data uses and/or services, you can of course revoke this at any time with effect for the future. A simple message to the address provided below is sufficient:
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
Email: support@bike-mailorder.com
Your Rights as a Data Subject
As a data subject, you have various rights regarding your personal data. As the responsible party, we have taken appropriate measures to provide you as a data subject with all information in accordance with Articles 13 and 14 of the GDPR and all communications in accordance with Articles 15 to 22 and Article 34 GDPR, relating to processing, in a precise, transparent, understandable, and easily accessible form in clear and simple language; this is especially true for information specifically addressed to children. The transmission of the information is done in writing or in another form, possibly also electronically. If requested by you, the information can also be provided orally, provided your identity as the data subject has been proven in another form.
Of course, you have the right at any time to request information in writing or electronically about the data stored about you and their origin, the recipient or recipients to whom the data is disclosed, and the purpose of storage. You also have the right to request that incorrect data be corrected and, if the legal requirements are met, that your data be deleted or blocked. A simple message to the address provided below is sufficient:
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
Email: support@bike-mailorder.com
In detail, you have the following rights mentioned:
Right to Confirmation and Information
You can request confirmation from us as to whether personal data concerning you is being processed by us.
If we process data concerning you, you can request information from us about the following:
a.) the purposes for which the personal data is processed;
b.) the categories of personal data that are processed;
c.) the recipients or categories of recipients to whom the personal data concerning you has been disclosed or will be disclosed;
d.) the planned duration of the storage of the personal data concerning you or, if specific information is not possible, criteria for determining the storage duration;
e.) the existence of a right to rectification or deletion of the personal data concerning you, a right to restrict processing by us, or a right to object to this processing;
f.) the existence of a right to lodge a complaint with a supervisory authority;
g.) all available information about the origin of the data if the personal data is not collected from the data subject;
h.) the existence of automated decision-making including profiling according to Art. 22 para. 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved as well as the significance and the intended effects of such processing for the data subject.
You also have the right to request information about whether personal data concerning you is transferred to a third country or an international organization. In this context, you can request to be informed about the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.
Right to Rectification
You have the right to rectification and/or completion from us if the personal data processed concerning you is incorrect or incomplete. We must of course make the correction without delay.
Right to Restriction of Processing
Under the following conditions, you can request the restriction of processing of your personal data:
a.) if you contest the accuracy of your personal data for a period enabling us to verify the accuracy of the personal data;
b.) if the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
c.) if we no longer need the personal data for the purposes of processing, but you need them for the establishment, exercise, or defense of legal claims, or
d.) if you have objected to processing pursuant to Art. 21(1) GDPR and it has not yet been determined whether our legitimate grounds override your grounds.
If the processing of your personal data has been restricted, these data may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State.
If the restriction of processing has been restricted under the above conditions, we will inform you before the restriction is lifted.
Right to Erasure
a.) Obligation to Delete
You can demand from us that your personal data be deleted immediately, and we are obliged to delete these data immediately if one of the following reasons applies:
aa.) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
bb.) You withdraw your consent on which the processing is based according to Art. 6(1)(a) or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
cc.) You object to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21(2) GDPR.
dd.) The personal data concerning you have been unlawfully processed.
ee.) The erasure of the personal data concerning you is necessary to comply with a legal obligation under Union law or the law of the Member States to which we are subject.
ff.) The personal data concerning you have been collected in relation to the offer of information society services according to Art. 8(1) GDPR.
b.) Information to Third Parties
If we have made your personal data public and are obliged to delete them pursuant to Art. 17(1) GDPR, we shall take reasonable measures, including technical measures, taking into account available technology and implementation costs, to inform data controllers who process the personal data that you, as the data subject, have requested the deletion of any links to these personal data or copies or replications of these personal data.
c) Exceptions
The right to erasure does not exist insofar as the processing is necessary
aa.) for exercising the right to freedom of expression and information;
bb.) for compliance with a legal obligation which requires processing under Union or Member State law to which we are subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in us;
cc.) for reasons of public interest in the area of public health in accordance with Art. 9(2)(h) and (i) and Art. 9(3) GDPR;
dd.) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes in accordance with Art. 89(1) GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
ee.) for the establishment, exercise, or defense of legal claims.
Right to be informed
If you have asserted the right to rectification, erasure, or restriction of processing against us, we are obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed about these recipients.
Right to data portability
You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format. You also have the right to transmit those data to another controller without hindrance, provided that
a.) the processing is based on consent in accordance with Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract in accordance with Art. 6(1)(b) GDPR and
b.) the processing is carried out by automated means.
In exercising this right, you also have the right to have the personal data concerning you transmitted directly from us to another controller, where technically feasible. The freedoms and rights of other persons must not be adversely affected by this.
The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Right to object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you, which is based on Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions.
We will then no longer process the personal data concerning you unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defense of legal claims.
If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
You have the option to exercise your right to object by automated means using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.
Right to withdraw the data protection consent declaration
You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Automated individual decision-making, including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision
a.) is necessary for entering into, or performance of, a contract between you and us,
b.) is authorized by Union or Member State law to which we are subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests, or
c.) is based on your explicit consent.
However, these decisions must not be based on special categories of personal data referred to in Article 9(1) of the GDPR, unless Article 9(2)(a) or (g) applies and suitable measures to safeguard the rights and freedoms and your legitimate interests have been taken.
In the cases referred to in a.) and c.), we take appropriate measures to safeguard the rights and freedoms and your legitimate interests.
Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, particularly in the member state of your residence, workplace, or the location of the alleged infringement, if you believe that the processing of personal data relating to you violates the GDPR.
The supervisory authority with which the complaint has been lodged informs the complainant about the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.
Email Advertising
If you have separately subscribed to the newsletter, your email address will be used for our own advertising purposes until you unsubscribe from the newsletter. Unsubscribing is possible at any time without incurring any costs other than the transmission costs according to the basic rates of your access provider. You can unsubscribe at any time directly via the newsletter or by email to support@bike-mailorder.com.
Further Information
If you have further questions or suggestions on the topic of “data protection” with us, or if you wish to request information about your data or their correction or deletion, please write by email or letter to:
hoco online gmbh
Edisonstraße 63
House E, 1st Floor
12459 Berlin
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
Email: support@bike-mailorder.com
Berlin, July 2025
Email Advertising according to § 7 para. 3 UWG
We are entitled under the legal permission according to § 7 para. 3 UWG to use the email address you provided when purchasing a paid service for direct advertising of our own similar products or services. If you no longer wish to receive advertising for similar products or services, you can object to the use of your email address for this purpose at any time, without incurring any costs other than the transmission costs according to the basic rates. To do this, you can unsubscribe from the product recommendations by clicking on the unsubscribe link contained in each mailing or by emailing support@bike-mailorder.com.
Use of FAST
1. General Scope and Description of Data Processing
We use FAST for the correct attribution of the success of an advertising medium. The data is automatically deleted after 90 days. No profiling takes place. FAST uses a unique key that third parties cannot assign, making users untraceable. Personalized advertising is not possible with FAST.
FAST establishes a connection between a click on an advertising medium, e.g., an advertisement, and an action, e.g., a purchase or a registration.
The information transmitted to us is solely for the purpose of correctly attributing the success of an advertising medium and the corresponding billing.
FAST does not store cookies or cookie-like data on your device.
When generating the device fingerprint, only non-personal parameters (browser settings, timezone, CPU class, color depth, browser language, etc.) are combined.
2. Scope and Description of Data Processing when Using Google Ads / Microsoft Ads
In an action, the order number and the shopping cart value of the order are usually also transmitted and stored by us for 90 days. Personal data such as name, phone number, or address is expressly not recorded or stored.
Additionally, the following values can be transmitted:
• ID (sequential number)
• ClickID
• Purchase time
• Currency
• Conversion Name (shop order or lead)
The processing of the device fingerprint takes place on the server of the respective customer. Insofar as integration via Google Tag Manager takes place, then the device fingerprint processing occurs via the Smarketer Host-Europe server in Strasbourg.
Due to high security standards, such as an HTTPS connection, the sending of the conversion data on our HOST-Europe server located in Strasbourg takes place. The transmission of the export file and the processing of the data (ClickID, Conversion Name, timestamp, order value, currency) takes place after Google Ads / Microsoft Ads on an American server.
The software is configured in such a way that no profiling occurs.
3. Legal basis for the processing of personal data
The legal basis for the processing of the user's data is Art. 6 para. 1 lit. f GDPR.
4. Purposes of processing
The information transmitted to us serves exclusively the purpose of correctly attributing the success of an advertising medium and the corresponding billing and is justified by our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.
