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Busch & Müller

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Functional

Functional cookies are absolutely necessary for the functionality of the web shop. These cookies assign a unique random ID to your browser to ensure your unhindered shopping experience across multiple page views.

Session:
The session cookie saves your shopping data over several page views and is therefore essential for your personal shopping experience.
Notepad:
The cookie enables a notepad to be made available to the user across sessions. This means that the memo remains in place across multiple browser sessions.
Device:
The device assignment helps the shop to ensure the best possible display for the currently active display size.
CSRF-Token:
The CSRF token cookie contributes to your security. It strengthens the protection of forms against unwanted hack attacks.
Login Token:
The login token is used for cross-session recognition of users. The cookie does not contain any personal data, but allows personalization across multiple browser sessions.
Cache exception:
The cache exception cookie allows users to read individual content independently of the cache memory.
Cookie Check:
The cookie is used by the website to find out whether cookies are allowed by the browser of the site user.
Cookie settings:
The cookie is used to save the website user's cookie settings over several browser sessions.
Origin Information:
The cookie stores the originating page and the first page visited by the user for further use.
Enabled cookies:
Saves which cookies have already been accepted by the user for the first time.
PayPal:
The cookie is used for payment processing via PayPal.
Affiliate:
We work with partners to market our products. In order to be able to remunerate them in accordance with the contract, we remember whether an order came about through a partner or not.
Active Shop:
We use this cookie to remember which language version of our shop you are shopping in. This is necessary to adapt all of the content in our shop to your language.
Newsletter-Popup:
We use this cookie to remember whether you have already confirmed the newsletter pop-up.
Amazon Pay:
The cookie is used for payment processing via Amazon.
PayPal:
Das Cookie wird für Zahlungsabwicklungen über PayPal genutzt.
Cookies Aktiv Prüfung:
Das Cookie wird von der Webseite genutzt um herauszufinden, ob Cookies vom Browser des Seitennutzers zugelassen werden.
Cookie Einstellungen:
Das Cookie wird verwendet um die Cookie Einstellungen des Seitenbenutzers über mehrere Browsersitzungen zu speichern.
Marketing

Marketing cookies are used to place advertisements on the website in a targeted and individual manner across multiple page views and browser sessions.

Channel Pilot:
With Channel Pilot we connect our online shop to various channels. In order to be able to measure how successful we are with this, we evaluate sales via these channels.
Salesforce:
We use Salesforce as a central system to optimize our customer care.
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Tracking

Tracking cookies help the shop operator to collect and evaluate information about the behavior of users on their website.

Facebook Pixel:
The cookie is used by Facebook to show users of websites that integrate Facebook services personalized advertising offers based on user behavior.
Google Tag Manager:
The Google Tag Manager helps us to integrate various tracking technologies to optimize our website.
Hotjar:
Hotjar cookies are used to analyze user activity on the website. The website user is identified via the cookie over several page views and his behavior is analyzed.
Google AdSense:
The cookie is used by Google AdSense to improve advertising efficiency on the website.
Google Analytics:
Google Analytics is used to analyze the traffic of the website. Statistics about website activities can be created and read out.
Fast Tracking:
With Fast Tracking from Smarketer we optimize the use of our advertising budget.
Matomo Tracking
Matomo Tracking
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Personalization

These cookies are used to collect and process information about how users use the website in order to subsequently personalize advertising and/or content in other contexts.

E-Business Intelligence:
With the help of the E-Business Intelligence software, we anonymously collect data about which products you have seen, clicked on and bought from us. This information is used to display individually suitable product recommendations within the shop and thus make your shopping experience more personal.
Service

Service cookies are used to provide the user with additional offers (e.g. live chats) on the website. Information obtained via these service cookies may also be processed for page analysis.

Trusted Shops:
With the help of Trusted Shops, we give you the opportunity to secure your orders with us.
Bike Online Sizing:
We use data from Smartfit to recommend the right size bike for you.
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